Services – Press Events, Press Office, Media Relations, Global PR Agency co-ordination
Raising your Media Profile… In a competitive business world, it is important to put your best foot forward and communicate your business strengths in a clear and meaningful way. Media Mentor PR has helped global companies across all sectors, from Aviation to Fintech, over the past 20 years, to build customer empathy and market credibility by ‘fine tuning’ their media communications strategy. We help our clients to develop brand values which resonate with their customers, those unique service benefits which will help to improve the lives of your customers.
We offer practical PR advice and guidance along the pathway to success and growth. In parallel with developing a targeted Communications plan for clients, we also work closely with our digital media partners, ensuring consistency of Communications across Online, Social Media and traditional Print Press. We also manage Press Conference’s and Media Relations events to share major news, including investor funding, Sustainability and Innovation initiatives, business growth and jobs announcements.
Impactful communications is all about developing a simple and engaging messaging proposition. Our team, Tara Cooper and Declan O’Leary provide our clients with a wealth of industry experience, with over 20 years experience in reputation management, working in both Ireland and the UK, helping progressive companies to demonstrate their ‘thought leadership’ and enhance their Media Profile.
Public Relations Media Mentor is a fully integrated Media Communications agency. We go further than traditional PR agencies, taking a partnership approach with our clients, mentoring them in PR profile building and branding.
Branding & Digital Media (AR / VR Digital Animation #Immersive Experiences) Defining your brand values and proposition is key to differentiating you company within the marketplace. There is no better way to communicate your core offering in this new digital world than by creative video, as well as, VR / AR visual representations or interactive designs across a host of digital media.
Discover more about cutting edge Immersive experiences (example: Titanic Centre Belfast) by AR/VR pioneers Yellow Design, a recommended partner – www.yellowdesign.tv
Proactive Media Communications
Media Mentor is a results – focused Media Communications provider, working with clients across the Aviation, Cartoon Animation, Property and Technology sectors.
We help fast growing companies to build brand presence and to communicate the core strengths that set them apart from competitors.
We offer workshops designed to pin point key value points for compelling business story development. The result is a clearly defined marketing communications roadmap and a shared vision for future organisational growth.
Our goal is to mentor and champion the unique people who build great businesses. Our focus is on clarity and creativity of messaging, writing engaging news content for global readership.
Media Communications Services include:
Copywriting, Content Messaging, Media Communications Strategy planning, Crisis Communications and business Reputation Management. We offer practical Media Communications support for Press teams, including Media Training for stakeholders.
Press Event Specialists:
We are also Media Event specialists, with over 20 years experience in organising Press events for dynamic companies.
Example’s: Press Events announcing Investor Funding and Jobs Expansion, Media Relation’s support at GSMA Mobile World Congress Barcelona for 20 Enterprise Ireland client companies and in the Aviation industry, we are proud to work with Pilot Training leaders @Atlanticflight Flight Training Academy (AFTA), who recently announced their sustainability plans including a move to convert aircraft to Sustainable Aviation Fuel.
In a global business world, it is all about being passionate and vocal about your business attributes, sharing your success stories through proactive Media Relations and being creative on Social Media.
Services – Press Events, Press Office, Media Relations, Global PR Agency co-ordination
Raising your Media Profile… In a competitive business world, it is important to put your best foot forward and communicate your business strengths in a clear and meaningful way. Media Mentor PR has helped global companies across all sectors, from Aviation to Fintech, over the past 20 years, to build customer empathy and market credibility by ‘fine tuning’ their media communications strategy. We help our clients to develop brand values which resonate with their customers, those unique service benefits which will help to improve the lives of your customers.
We offer practical PR advice and guidance along the pathway to success and growth. In parallel with developing a targeted Communications plan for clients, we also work closely with our digital media partners, ensuring consistency of Communications across Online, Social Media and traditional Print Press. We also manage Press Conference’s and Media Relations events to share major news, including investor funding, Sustainability and Innovation initiatives, business growth and jobs announcements.
Impactful communications is all about developing a simple and engaging messaging proposition. Our team, Tara Cooper and Declan O’Leary provide our clients with a wealth of industry experience, with over 20 years experience in reputation management, working in both Ireland and the UK, helping progressive companies to demonstrate their ‘thought leadership’ and enhance their Media Profile.
Public Relations Media Mentor is a fully integrated Media Communications agency. We go further than traditional PR agencies, taking a partnership approach with our clients, mentoring them in PR profile building and branding.
Branding & Digital Media (AR / VR Digital Animation #Immersive Experiences) Defining your brand values and proposition is key to differentiating you company within the marketplace. There is no better way to communicate your core offering in this new digital world than by creative video, as well as, VR / AR visual representations or interactive designs across a host of digital media.
Discover more about cutting edge Immersive experiences (example: Titanic Centre Belfast) by AR/VR pioneers Yellow Design, a recommended partner – www.yellowdesign.tv
News
Media Mentor is proud to support #Futurum, an Emmy Award winning Cartoon Animation business, currently seeking investors to support their next cartoon production.
Francis Fitzpatrick, Futurumkids CEO, share ‘s the background story of Cartoon Animation global success ‘Paddles’ in interview with imro award winning radio presenter Sinead Brassil LMFM’s 11-1 radio show March 14, 2023. Listen here to the interview:
Read about FuturumKids featured previously in the Business Post
Special thanks to Elaine O’Regan, journalist with Ireland’s Business Post @businessposthq for her indepth interview with Niall Watters, Futurum CCO, and sharing Futurum’s plans for a proposed Digital Animation Hub in Dundalk, Co.Louth, Ireland with Dundalk Institute of Technology.
The Irish creators of Jakers, the Emmy-winning CGI children’s series, are back in business with a new animation house that has already picked up a distribution deal in South Korea.
Futurum, run by Denise and Francis Fitzpatrick, also plans to establish an animation hub employing 50 people in Dundalk in Co Louth.
The Meath couple rose to prominence in the early 2000s with Jakers, The Adventures of Piggley Winks, a 40-episode series produced in Los Angeles and aired on PBS Kids in the US.
Featuring voiceovers from Hollywood stars including Joan Rivers and Mel Brooks, the series was subsequently acquired in other territories by the BBC, TFI in France, ABC in Australia and SVT-Sweden, among others.
The Fitzpatricks raised $30 million to finance Jakers and have now assembled an international team for Futurum, their latest venture. Its first animated series, Paddles, has been created by the couple’s children Klaragh, 25, and Daniel, 21.
London-based animators Tim Harper and Somu Mohapatra will take on the roles of creative director and head of production.
Niall Watters, Futurum’s chief commercial officer, said: “Tim has created over 450 episodes for animated series like Lily’s Driftwood Bay, Little Robots and Cloudbabies. Somu has worked on animation for really big projects like 10,000 Years BC and the Chronicles of Narnia.
“We also have Paul Cook on board as an adviser. He is the former chief financial officer at Hit Entertainment in Britain, and he was instrumental in bringing Bob the Builder to the US.
“His commercial expertise is really key for us, because we are enormously ambitious. We have already had an independent valuation of £25 million and that’s way below where we want to be within the next 12 to 18 months.
“The talent and experience we’ve brought together in the founding team will be a big part of making that happen.”
Aimed at four to seven-year-olds, Paddles tells the story of a polar bear cub accidentally delivered by the stork to a frozen river Shannon and brought up by a pack of Irish wolfhounds.
Currently in production at studios in three countries, the series of 52 eleven-minute episodes will debut in April on Cartoonito, a preschool children’s TV channel owned by WarnerMedia in Britain.
The series will air in Ireland later this year on RTÉ Jr and has also been picked up by Hop, a children’s TV channel in Israel.
Monster Entertainment, the Irish distributor, has secured the sales rights to Paddles in all international markets apart from South Korea.
Monster is currently taking part remotely in this year’s Kidscreen Summit in Miami, ahead of plans to close further distribution deals in the US, Australia, Germany, Italy and other markets.
In South Korea, Paddles will be distributed exclusively by Neon Creation, an entertainment company headquartered in Seoul. Watters said the Neon deal had special significance for Futurum.
“Korea has a population of over 51 million people and it’s a really big children’s entertainment and licensing market. Its home-grown animated production industry is also very highly regarded globally,” he said.
“Neon has worked with a number of top global broadcasters like KBS, Cartoon Network and MBC. This deal is really big for us.”
Futurum currently has a team of 80 people in London and Las Palmas in Gran Canaria finalising the Paddles series ahead of its launch on Cartoonito. A further 20 people in Turkey are also working on the project at Melon, Futurum’s Istanbul-based production partner.
According to Watters, however, Futurum has plans to centralise production in Ireland in the near future.
The company is close to finalising a deal to set up an animation facility in partnership with Dundalk Institute of Technology (DkIT).
Once up-and-running, the facility on the college campus could create up to 50 jobs for animators in Ireland over the next one to two years.
“We’ve signed a memorandum of understanding with DkIT and we’re ready to move forward with it as soon as possible,” Watters said.
Thanks To John Kennedy editor of Thinkbusiness.ie for this story on AFTA move’s to SAF https://www.thinkbusiness.ie/articles/afta-pilots-sustainable-saf-fuel/
Thanks to Rory Noonan in The EVENING ECHO for writing this AFTA story
AFTA SETS FLIGHTPATH TO SUSTAINABLE FUTURE FOR PILOT TRAINING
Watch AFTA’s Aerobatic Training aircraft – T-67 Slingsby – in the cinema promo ad below, as team AFTA @atlanticflight gets ready to showcase to our future pilots at Pilot Careers Live in London, 22 April , 2023 – Meet AFTA pilots at Heathrow Sofitel Hotel
AFTA Top Gun Cinema Advertising Campaign (27-05-2022)
Atlantic Flight Training Academy (AFTA), headquartered at Cork has announced details of its Pilot Careers promotional ad video called ‘Discover the Maverick in you’, launching Friday, May 27th, 2022 in cinema locations listed below. The ad will air before the new Top Gun: Maverick movie. (Watch it below)
