The Media Mentor team are passionate about environmental sustainability and are proud to work with our client, Treemetrics – an innovator in ‘precision forestry’ technology, to help this dynamic company share their vision for the future of sustainable forestry and profitable management utilising Forest HQ data.
Media Mentor facilitated the following interview for Joe O’Carroll, Treemetrics Commercial Director with Charlie Taylor, Irish Times Business journalist.
The Cork-based company, whose clients include Coillte, the World Bank and the European Space Agency, is lining up a multimillion euro funding round over the next 12 months to fund the growth plan, which will see it entering into new markets.
The move comes as the United Nations predicts that demand for forestry products will double by 2040.
Founded in 2005 by Enda Keane and Garret Mullooly, Treemetrics has developed a cloud-based forestry management platform called Forest HQ, which contains a series of tools that effectively replace traditional methods of managing forests, many of which have been in place for hundreds of years.
Treemetrics captures and analyses forestry data using satellite communications technology to enable forest owners and managers to maximise sustainable production and profitability. The software is so effective it can provide tracking details of individual forestry products “from the stump to the shop”.
Media Mentor’s Declan O’Leary Senior PR Manager has worked with many successful Irish entrepreneurs over the years, many of whom have followed their global business dreams and have now relocated to Silicon Valley, California.
Declan was therefore enthusiastic about supporting the story of the new Irish Exiles in Silicon Valley, when approached by ‘Dublin Globe’ US journalist Kevin Kline. Kevin travelled to San Francisco this summer (2018) to interview both, leading Irish Americans and emerging Irish entrepreneurs who are building great international businesses. Media Mentor (with their consent) was proud to share our California based network of Irish technology entrepreneurs, PR Partners and VC friends, to make sure their story and advice was told in the Dublin Globe.
Media Mentor was proud to volunteer with the not-for-profit kids Coding movement, CoderDojo for the inaugural #EUDojo showcase event in the European Parliament, run as part of EU Code Week and hosted by MEP for Ireland South Sean kelly.
Coderdojo was founded in Cork by PBC student James Whelton and technology entreprenur Bill Liao, and now has hundreds of local volunteer chapters spread across the world.